LG Prepares To Fight The Apple Watch With Its First All

The last time Apple jumped into a brand-new product category was in April 2010. For context, Peyton Manning had simply lost the Super Bowl as a Colt, and Conan ‘Brien had actually simply been yanked by NBC as host of the Tonight Program. And the iPad, at least when it was first presented, ended up being the target of countless jokes comparing the tablet to a specific kind of feminine napkin.

A report from Canalys launched this month approximated that 720,000 Android Wear-powered smartwatches were delivered in 2014. The expert company approximated that Motorola’s Moto 360 led the pack, however Apple’s entry– while providing competition– could likewise help the larger market gain greater direct exposure and awareness beyond the early adopter crowd.

The LG Watch Urbane follows in the steps of LG’s previous venture into the world of smartwatches with the LG G Watch R, launched last October. LG says while the G Watch R was designed with a more active lifestyle in mind, the Watch Urbane has taken a more official, classic route that will suit both women and guys. Despite the official appearance, the Watch Urbane is powered by a smartwatch-style touch-based interface that works with any smartphone running Android 4.3 or above.

The LG Watch Urbane consists of the exact same 1.3-inch cycle P-OLED display as the LG G Watch R – which was the very first smarwatch to include such a display – but includes a narrower bezel this time around, offering it that more official, sleeker appearance proclaimed by LG. The watch is available in gold and silver options with a natural leather strap that can be changed by any 22mm large band, according to the company.

Few certain details were provided on the device’s smartwatch capabilities, but LG verified the LG Watch Urbane will certainly have the ability to determine a user’s heart rate for physical fitness functions thanks to a photoplethysmography (PPG) sensing unit constructed into the device. Other essential elements, like rates and whether the brand-new Android-based smartwatch will hit around the Spring launch of the Apple Watch, was not yet disclosed by LG.

LG’s most recent venture into the increasingly congested world of smartwatches is the current in a long line of companies announcing new iterations of older products, or brand-new items altogether, preparing to do battle with Apple’s April launch of the Apple Watch.

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