How The Apple Watch Legitimizes And Enhances The Entire Smartwatch Scene

Apple’s highly prepared for entry into the world of wearable technology is the Apple Watch, CEO Tim Cook revealed on Tuesday.

Companies are competing for leadership the smartwatch space, a market which is anticipated to be worth $32.9 billion by 2020, growing at an annual rate of 67.6 percent, according to Allied Market Research. Samsung’s Europe president told CNBC in a current interview that the business was ramping up investment in wearables, highlighting the intense fight in the market.

Analysts statedUrbane is LG’s effort to move from the mid-range market – where it is traditionally strong – to the more superior variety in a bid to record users who may by the Apple Watch or typical wrist watches.

Unlike its previous watches, LG is positioning this new one as a classic wrist watch that– it thinks – will certainly interest both sexes, instead of just the geeky, male audience that has actually largely adopted the industry’s first smartwatches. The LG Watch Urbane is available in silver or gold and includes a natural leather strap, but owners will certainly have the alternative to change it with any 22mm-wide band for regular watches.

The LG Watch Urbane’s traditional design and smart functions make it the ideal smartwatch to match our G Watch and G Watch R, which were developed as more casual and active devices,” commented Juno Cho, president and CEO of LG Mobile, in a statement.

The business’s decision to now focus on the non-geek audience with a smartwatch comes simply weeks prior to the Apple Watch is anticipated to arrive. Apple CEO Tim Cook teased an April launch date for the much-anticipated watch, which lots of experts think will kickstart consumer interest in the smartwatch segment.

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